The first alliance in favour of sustainable seafood, the “Sustainable Seafood Coalition” was launched in 2011 as a partnership of British companies. Looking to ensure a better future for our oceans, their vision is for all fish and shellfish sold in the United Kingdom to come from sustainable sources.

In 2017, a similar coalition was created in Hong Kong with the main aim of solving the problem of illegal, unregulated and unreported fishing.

Its members are currently drawing up a voluntary code of conduct and work hard to support and encourage the following:

  • The development of a common language for “sustainable seafood” terminology ;
  • Making information more accessible throughout the industry, often a source of problems in terms of communication ;
  • Supporting and marketing more sustainable seafood ;
  • Raising consumer awareness concerning sustainable seafood and related challenges.

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To find out more about the United Kingdom’s Sustainable Seafood Coalition, visit: